Data Science with Digital Marketing

Data science with Digital Marketing training is a unique combination of using data to improve business profitability and growth. You will learn how to unlock your customer data and gain powerful insights into what is on the mind of your customers so that you can tailor your business products or services to meet exactly those demands. Digital marketing with Data Science will equip you with skills in using digital tools to track, analyze data and measure business metrics across social media platforms, Apps and websites. You will learn how to use many innovative digital marketing tools for rapid business growth with powerful data insights.

What you will Gain from the Data Science with Digital Marketing Internship:

  • ● Supportive and innovative teaching environment
  • ● Extra support session weekly
  • ● Practical teaching from resourceful and internationally trained instructors
  • ● Digital tools for business data analysis
  • ● Employability skills
  • ● Certification and Solid Project Portfolio
  • ● Gain Combined skills in Data Science and Digital Marketing
  • ● Job coaching and vacancies newsletter for job seekers
  • ● Analyze and process business data to gain key insights.

Main Areas in this Internship:

● Python Programming for Business Data Analysis and Predictive Modeling.

● UI/UX for Digital Marketing Campaigns, Multi-Channel Social Media Media Designs and Understanding Campaign Metrics.

● Social Media Analytics for Customer Acquisition, Customer Understanding, and Predictive Modeling.

● Microsoft Power BI for Business Data Visualizations.

● SQL for Business Database Management.

Course Outlines

PYTHON FOR BUSINESS DATA ANALYSIS AND PREDICTIVE MODELING

Part 1:

● Introduction to Python programming

● Data Types and Variables

● Control Flow with Conditionals

● Lists and Loops

● Functions

● Python Dictionaries

● Working with JSON file

Part 2

● Numeric operations with Numpy

● Data Manipulation with Pandas

● State-of-the-Art Data Processing Techniques

● Data Visualizations and Insights Generation for Business Decisions

● Introduction to Machine Learning for predictive modeling

● In-depth Strategies of Mapping Real World Business Problems to Data Solutions

● Selected Practical Projects using Machine Learning (Predictive Modeling)

● Deploying Machine Learning Model as Web Application

MICROSOFT POWER BI FOR BUSINESS INTELLIGENCE

Microsoft power bi training will equip you with powerful skills for visualizing data from various sources by aggregating them on a dashboard for data-driven insights. You will build a fully interactive business intelligence dashboard for a business use case.

COURSE OUTLINE

  • ● Introduction to Data Visualization and Power BI
  • ● Data Preprocessing and Transformation in Power BI
  • ● Introduction to Relationships and Model
  • ● More on Data Preprocessing and Transformation
  • ● Introduction to DAX, measures and calculated columns.
  • ● Creating Stunning Visualizations and Dashboards

DIGITAL MARKETING AND ANALYTICS:

Digital marketing and analytics empower you to grow your customer base and understand their needs using popular social media channels’ rich data insights. In this course, you will use various social media analytics to track social media data, analyze the data for insights and meet your customers’ needs. You will use data to gain new insights about new and profitable services or products you can offer.

COURSE OUTLINE

  • ● UI and Ux for Digital Marketing Success (Designing Sales Funnels)
  • ● Introduction to Facebook Analytics and Google Analytics and Setting them up
  • ● Designing Social media Advertising Media using Multiple Channels
  • ● Use Social Media Analytics to measure what potential visitors or customers want and convert into paying customers.
  • ● Extract actionable insights from social media and the web, and analyze the data for profitable business decisions using predictive analytics.
  • ● Follow customers all through their digital journey.

SQL FOR BUSINESS DATA

SQL is the language of databases. This course will equip you with practical skills in working with a popular database. You will learn how to query database, extract data and transform data for further business analysis.

COURSE OUTLINE

  • ● Introduction to Relational Database Management System
  • ● Hands-on SQL Database
  • ● Creating SQL Database
  • ● Grouping and Summarizing Data with SQL
  • ● Using SQL to Select Data from More Than One Table
  • ● Joining SQL Tables
  • ● Managing  SQL Tables
  • ● Using SQL Views
  • ● Using SQL Sub-Queries
  • ● Using SQL to Insert Data
  • ● Using SQL to Update Data
  • ● Using SQL to Delete Data
  • ● Using SQL Transactions

CLASS SCHEDULES:

  • This is an Online Training Program: Please fill out the Form Below to Receive Class Schedules.

PROGRAM DURATION: 3 Months

OUR INSTRUCTORS ARE BASED AT THESE LOCATIONS:

  • ● U.K (Instructors Only teach Online Classes)
  • ● U.S/CANADA (Instructors Only teach Online Classes)
  • ● CAMEROUN/SENEGAL (Instructors Only Teach Francophone Online Classes)
  • ● Abuja, Nigeria (Instructors teach Online Classes)
  • ● Abuja, Nigeria (Instructors teach Face-to-Face Classes)

Note: This program is an ONLINE training program (The instructors will teach live Classes).

COURSE FEES: Fill out the Form Below to Receive Course Fees and Class Schedules

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